Three exciting days. Countless conversations. Endless enthusiasm for immersive entertainment.
From September 22–24, FuninVR joined industry professionals, operators, and entertainment innovators from around the world at IAAPA Expo Europe 2026, held at ExCeL London, UK.
At Booth S1411, visitors stepped into the world of immersive entertainment through two featured VR attractions: Flash Racer and VR Fighter Aircraft.
Throughout the exhibition, one thing became increasingly clear: immersive entertainment is creating more opportunities for visitors to move from simply watching to actively participating.
A Booth Full of Excitement and Interaction
From the moment the exhibition opened, FuninVR's booth welcomed visitors from amusement parks, family entertainment centers, VR parks, and indoor entertainment venues.
Some visitors were immediately drawn to the sleek, supercar-inspired design of Flash Racer, eager to experience acceleration, drifting, and racing action on a virtual track.
Others stepped into VR Fighter Aircraft to experience dynamic flight scenarios, including dives, turns, and take-offs through VR and multi-degree-of-freedom motion simulation.
Every time a headset was put on, a new experience began.
Smiles, laughter, surprise, and excitement filled the booth as visitors explored the attractions. These real-time reactions also gave the FuninVR team an opportunity to observe how different audiences interact with immersive experiences.
Meeting Global Customers and Entertainment Partners
Beyond product demonstrations, IAAPA Expo Europe 2026 provided an important opportunity for FuninVR to connect with customers, operators, and partners from different markets.
During the three-day exhibition, the team discussed VR attractions, FEC solutions, immersive entertainment, and the practical requirements of operating new attractions.
Many conversations went beyond the individual device itself.
For entertainment operators, discussions increasingly focused on questions such as:
How can a VR attraction appeal to different age groups?
Can the experience encourage active and repeat participation?
How can VR equipment fit into different entertainment venues?
How can an attraction complement an existing entertainment portfolio?
What types of experiences can create stronger visitor engagement?
These conversations provided FuninVR with valuable first-hand feedback from the market and a better understanding of the needs of entertainment operators in different regions.
What We Learned at IAAPA Expo Europe 2026
The exhibition also highlighted an important consideration in location-based entertainment: the value of an attraction is closely connected to the overall visitor experience and its practical application within a venue.
Visitors and industry professionals were interested not only in the technology behind an attraction, but also in how it can work across different entertainment scenarios and encourage active participation.
For FuninVR, these discussions provided new ideas for future product development and experience optimization.
Moving forward, FuninVR will continue exploring ways to enhance VR attractions, interactive content, motion experiences, and venue adaptability, with the goal of providing more flexible immersive entertainment solutions for different applications.
Thank You for Visiting FuninVR
We sincerely thank all customers, partners, and friends who visited FuninVR at Booth S1411 during IAAPA Expo Europe 2026.
Your feedback, ideas, and enthusiasm inspire us to continue exploring the possibilities of immersive entertainment.
Although the exhibition has ended, the journey continues.
FuninVR will keep developing attractions and immersive entertainment solutions for VR parks, FECs, amusement venues, indoor entertainment centers, and other location-based entertainment projects worldwide.
See you at the next adventure!
